Chamber should look at itself

To the Editor:

Although I no longer live in Hyde Park, I am a proud native, and I continue to enjoy the Hyde Park Herald.

I was surprised, though, by the hectoring tone of the Dec. 12 “HP Chamber Speaks” column. The HPCC clearly does great work for the neighborhood and its businesses, but I found off-putting the author’s disappointment in her fellow Hyde Parkers for their failure to participate in her group’s activities.

A professional marketer would come to the conclusion that these concerts, information sessions, and lectures had either not been effectively promoted or did not meet the community’s needs, not that Hyde Parkers were at fault for missing them.  The Chamber should take a cue from that most famous Chicago entrepreneur Marshall Field and remember that the customer is always right!

 

Sam Biederman